Private Pools


The number of privately owned pools in the UK has grown substantially in the last few years and is still on the rise. Since 2020 thousands of people have been making the choice to invest in their own private swimming pool.  We’re inviting you to join those thousands of people and invest in your own swimming pool!

Designing your perfect pool is exciting but full of choices which can be quite daunting. With so many variables to think about, how do you know where to start? Fortunately, you don’t have to worry about that. We’ll be with you every step of the way to make those choices a lot easier, from planning to first plunge.

The sky is the limit when it comes to pool design, you’re only limited by your imagination (and maybe budget!).  Perhaps you’re looking for something sleek and contemporary with an infinity edge, or something more traditional in design with whirlpool seating.  You may prefer steps or a gradual slope, the choice is yours. Whatever your requirements, we will build you the pool of your dreams.


Swimming pools come in a variety of shapes and styles, from your basic rectangle shape to a more stylish roman end pool. Whatever your desire there is sure to be something to fit your space or landscape. Indoor or outdoor, we guarantee we can fit your pool and it will be designed to fit your architectural living and leisure space.


Safe bathing conditions are paramount and our filtration systems are specifically designed to suit each installation.

To ensure best water quality the hydraulics of a filtration system including pumps, pipe sizing, heat exchangers, and pool finishes are designed to suit the plant flow and to ensure quality treated water is delivered to all areas of the pool. Mechanical and electrical elements of the filtration system are all tested and certified at handover.


All our pool shells are formed by either the traditional reinforced shuttered and poured concrete method or by reinforced sprayed concrete method.

Both applications are installed to current BS EN Standards. Sprayed concrete is an extremely versatile material that lends itself to many applications in the industry. The system has advantages similar to all other concrete structures, it is durable, resistant to disasters and has good thermal mass. It particularly lends itself to the installation of free form pools, with tight curves and flowing lines. However, the main benefit of using sprayed concrete is the speed of application. Traditional reinforced shutter and poured concrete is still the most favoured of installations in particular on bigger pools and when the pool is level deck. Yes, it’s is a longer process than spraying but the finish before render application is smooth and easier on the eye.


A beautiful pool will take your breath away and although mosaic has been a traditional pool tile design for thousands of years, the sky is the limit now when it comes to creative design and blends of different colours, materials and finish. 

The choice is huge, from porcelain, glass, stone and pebble or beautiful bespoke creations.  Whilst you want your pool to look its best it is important to adhere to the highest technical and safety standards and all our tiling works are carried out by our own experienced in-house tiling team.


If you decide to opt for an indoor pool facility, then with our great British weather, the benefit of being indoors is that it can be used by all the family, throughout the year.

Maintaining a pool hall temperature which is always 1 degree above pool water temperature eliminates dampness & condensation on windows, fixtures and fittings.  In our installations we incorporate a market leading Heatstar system which controls both pool heating and pool hall heating & dehumidification in an all in one unit. These units are extremely reliable in controlling the temperature of your pool hall environment, ensuring a pleasant and comfortable pool experience.


 If you wish to keep pool running costs to a minimum, then a pool cover is highly recommended.

We can tell you of 8 very good reasons why you should install a pool cover, but the choice is yours!

  1. Conserves water
  2. Cuts down energy cost
  3. Saves money
  4. Keeps out debris
  5. Less maintenance
  6. Helps retain heat in the pool
  7. Cuts down chemical usage
  8. Slows down evaporation

A pool cover is of course a personal decision, with many choices available for the finishes that float on top of the pool. However, if you decide that you don’t want to hide your pool with a cover, one thing to bear in mind is that a residential pool is typically used 20% of the time which means the pool could be covered for 80% of the time, thereby saving on the associated cost of having your own pool.


Concept Pools adhere to the standards and guidance of the Pool Water Treatment Advisory Group PWTAG recommendations, guidelines and the Code of Practice “The Management and Treatment of Swimming Pool Water”

We are very proud of our high standards of work and we install all our projects to the following guidelines:

Publication Swimming Pool Water Treatment and Quality Standards for Pools and Spas
By Pool Water Treatment Advisory Group
Reference Second Edition Published 2009 ISBN 0 951700766


Publication Managing Health and Safety in Swimming Pools 2003
By The Health and Safety Commission and Sports England
Reference  ISBN 0 7176 26865


Publication Swimming pool equipment
Reference BS EN 13451 Part 1:11 : 2001


Publication Swimming Pools Part 1 – Safety Requirements for Design
Reference BS EN 15288 – 1 : 2008


Publication Swimming Pools Part 2 – Safety requirements for operation
Reference BS EN 15288 – 2 : 200


Publication Swimming Pool Water Treatment and Quality Standards for Pools and Spas
Reference BS8007:1987 BS8110 – 1:1997


Your pool will be designed, installed and commissioned to a very high standard as laid out above and you will receive specific training with a set of operation instructions on handover.

We don’t want to say goodbye though and we are happy to hold your hand and help keep your pool, spa or sauna running safely and smoothly, by offering a range of service & maintenance packages to suit every client need.

Swimming pool maintenance is an important part of keeping your family and friends safe whilst enjoying your pool, as well as keeping the facility in tip top shape.  With that in mind, please see our residential service & maintenance section to find out more about aftercare options.


Please see our Private Pools Service & Maintenance section to find out more about aftercare options.

We pride ourselves on a proactive approach to our maintenance packages and it’s our mission to enjoy lifetime relationships with all our customers.